Who we are

🤍SOINA, ABOVE ALL A LOVE STORY🤍

Soina is an Italian brand of accessories for babies and toddlers, created by a Franco-Italian couple based in the Marche region. Passionate about fashion, Sofia wanted to bring a touch of modernity to accessories that aren't usually trendy, daring with trendy colors and childlike yet understated and elegant shapes.

In pursuit of modernity, we have imagined the ideal products to satisfy families who, like us, seek innovative, practical and carefully designed items.
It was when our daughter was one year old that we decided to start the Soina brand, an anagram of the names of our two children: Sohan and Inaya.

We quickly realized that mealtimes would be a hassle... after a few dozen plates ended up on the floor! Naturally, we searched for the best product for her, without sacrificing our aesthetic tastes. However, we realized that the products on the market didn't meet our needs: we were looking for stable accessories, made of safe and shatterproof materials, but also with a real touch of elegance.

So, with the brand now in place, we began developing our products, selecting reliable manufacturers in both Asia and Italy, to bring this new adventure to life.
We sincerely hope we can help many other families like ours.

A project created by young parents, for young parents.
Sofia and Jacopo